Tyler Hanson's Mind www.tielure.com

Tyler Hanson Kultural Marketer

Wednesday, December 17, 2008

I am on a research tangent, hunting for the vocabulary in which to frame the manifesto for zee company.

Dark marketing n. Discreetly sponsored online and real-world entertainment intended to reach hipster audiences that would ordinarily shun corporate shilling. McDonald's is the latest mega-brand to adopt this paradoxical promotional tool, with an alternate-reality game called The Lost Ring, nearly devoid of golden arches.


But even those--even the best of the true art, must be sold, and to do so, it has to be wrapping, and sometimes obscured by the dark marketing arts.

The proliferation of new media channels may be overwhelming, but through creative media strategies, marketers can communicate more efficiently than ever before -- without shoving messages down consumers' throats.

Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call.

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