Tyler Hanson's Mind www.tielure.com

Tyler Hanson Kultural Marketer

Wednesday, December 17, 2008

I am on a research tangent, hunting for the vocabulary in which to frame the manifesto for zee company.

Dark marketing n. Discreetly sponsored online and real-world entertainment intended to reach hipster audiences that would ordinarily shun corporate shilling. McDonald's is the latest mega-brand to adopt this paradoxical promotional tool, with an alternate-reality game called The Lost Ring, nearly devoid of golden arches.

http://www.iht.com/articles/2008/04/01/business/adco.php


But even those--even the best of the true art, must be sold, and to do so, it has to be wrapping, and sometimes obscured by the dark marketing arts.
http://frickingenius.blogspot.com/2005/02/dark-marketing-arts.html

The proliferation of new media channels may be overwhelming, but through creative media strategies, marketers can communicate more efficiently than ever before -- without shoving messages down consumers' throats.
http://www.imediaconnection.com/content/21457.asp

Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call.
http://en.wikipedia.org/wiki/Crowdsourcing

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